Design is Thinking Made Visual

OUR STORY

Born in 2023: A Fresh Approach

We’re the new startup on this block with a big mission: to cut through online shopping chaos with honest, human-curated recommendations. Born from frustration with biased reviews and overhyped products, we’re building a different kind of affiliate platform – where quality beats quantity and real value trumps flashy marketing.


Our approach:

Our startup promise:

> We personally test every product before featuring
> We’ll never promote anything we wouldn’t buy ourselves
> We’re 100% transparent about affiliate relationships
> We’re building this WITH our community, not just for them

Core Values

Our compass as we grow

🔍 Radical Transparency
Clear affiliate disclosures • No fake reviews • Showing our work

⚖️ Value-First Filtering
Focus on quality-per-dollar • No overpriced “premium” hype

🛡️ Trust Through Testing
Hands-on product evaluation • Real-life usage reviews

🌱 Community-Driven Growth
Your feedback shapes our direction • We’ll admit mistakes

💡 Beginner’s Advantage
No outdated biases • Fresh eyes on every product

Our Community

Join our founding family

As a new platform, we’re building something special from the ground up:

We’re not just creating a site – we’re starting a movement of smart shoppers who believe good products shouldn’t require a PhD to find.

Becoming a founding member means:

Helping build our review standards

Direct access to our curation team

Voting rights on products we review next

First access to exclusive deals we negotiate

We’re new, hungry, and committed to earning your trust one honest recommendation at a time. If we mess up? We’ll fix it promptly.
diayar owner
Tahir Zubair
CEO OF COMPANY